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Our Story

String Theory is committed to helping you discover the healing powers of knitting and crocheting, while effecting positive change in the US and worldwide. We proudly support women and Black-owned businesses.

Click here to see why.


Our collection is first and foremost, conscientiously-curated. On our (physical and virtual) shelves, you’ll find a wide selection of organic, fair trade and artisan yarns, each a delight for knitting and crochet.

By purchasing a yarn from String Theory, you’re lifting up a number of small and female-owned businesses. We help women in Rwanda, who survived the genocide, educate a new generation. We help women in Uruguay find meaningful work without leaving their rural homes. We help a family in New Hampshire maintain a mill, a tradition spanning hundreds of years. We help restore the Patagonia Grasslands by encouraging sustainable farming. Every yarn we stock makes a positive impact.
Read some of the stories here.

Our Team

  • Janet Avila Janet Avila Owner
  • Beth McNish Beth McNish Yarnista/Operations
  • Meg Dedolph Meg Dedolph Yarnista/Event Coordinator
  • Izzy Mages Izzy Mages Yarnista/Photographer
  • Emily Henkels Emily Henkels Yarnista/Community Builder
  • Liz Daly Liz Daly Class Coordinator
  • Kristen Quain Kristen Quain Instructor
  • Jody Oxley Jody Oxley Instructor
  • Elizabeth Carrera Elizabeth Carrera Instructor
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